Crown Perth has announced a continuation of its partnerships with two prominent Australian Football League (AFL) teams, the West Coast Eagles and Fremantle Dockers. This move comes at a time when the casino faces increased scrutiny over its gambling practices, aiming to bolster its community engagement and tourism efforts in Western Australia.
Key Takeaways
- Crown Perth reaffirms partnerships with West Coast Eagles and Fremantle Dockers.
- The collaboration aims to enhance local sporting experiences and tourism.
- Crown’s commitment to community involvement is emphasized by its leadership.
Overview of Crown Perth’s Partnerships
Crown Perth, located in Burswood, Western Australia, is a major player in the local entertainment and tourism sector, featuring a casino, hotels, and various dining and leisure facilities. The West Coast Eagles and Fremantle Dockers, both based in Perth, are key teams in the AFL, known for their intense rivalry and significant local following.
The partnerships are designed to integrate Crown Perth more deeply into the local community, reflecting the casino’s commitment to supporting regional sports and tourism initiatives.
Statements from Leadership
Brian Pereira, the Interim CEO of Crown Perth, expressed the importance of these partnerships, stating, "Crown is a significant contributor to the local and national tourism industry, driving opportunities in sport, entertainment, and tourism in every state we operate in. Supporting both of these teams through our partnership is a reflection of the focus Crown places on being a part of the community we operate in – there’s nothing more West Australian than the Fremantle Dockers and the West Coast Eagles!"
In a similar vein, Fremantle Football Club CEO Simon Garlick highlighted the benefits of the collaboration, saying, "This collaboration allows us to enhance the experience for our loyal supporters while also attracting new fans to the Fremantle family. Crown Perth’s commitment to creating elevated experiences aligns perfectly with our goal of providing unforgettable moments for our members and supporters, both on and off the field."
Impact on Local Community and Tourism
The partnerships are expected to have a positive impact on both the sporting experiences of fans and the broader tourism landscape in Western Australia. By aligning with local AFL teams, Crown Perth aims to:
- Enhance Fan Engagement: Create unique experiences for fans attending games and events.
- Boost Local Tourism: Attract visitors to the region through combined marketing efforts and events.
- Strengthen Community Ties: Foster a sense of belonging and support for local teams.
Conclusion
As Crown Perth navigates the challenges posed by increased scrutiny over its gambling practices, its partnerships with the West Coast Eagles and Fremantle Dockers represent a strategic move to reinforce its commitment to the local community. By focusing on enhancing sporting experiences and contributing to tourism, Crown Perth aims to solidify its role as a key player in Western Australia’s entertainment landscape, while also addressing concerns surrounding its gambling operations.
Sources
- Crown Perth confirms partnerships with two Western Australian AFL teams, Gambling Insider.